“Culture could eat strategy for breakfast”.    According to Keith Bedingham, CEO, Verax International, these words from the management guru Peter Drucker are as true today as they were when he wrote them some 20 years or more ago.

In other words, individuals and organisations ignore culture – “the way we do things around here” – at their peril.

However good an organisation’s business strategy may be, if the culture is not aligned behind it, the strategy will fail.  This may help explain why nearly 70% of change programmes and organisational development initiatives fail to achieve their stated objectives.

With organisations having recently experienced five years of austerity, corporate cultures have changed.  Cost has taken precedence over value … spend has a higher priority than return … doing nothing and playing safe overrules innovation.

But with economic recovery arriving, business strategies are beginning to focus on expansion into new markets, products and services.  Surely, corporate culture cannot change that rapidly and the chances of success are reduced?

Piecemeal tinkering with some of the cultural levers – changing the organisation structure and re-designing the systems and processes – will not be successful unless undertaken as part of a holistic culture change program that aligns with the business strategy.

Talent Development can potentially suffer a similar fate to strategy. If the organisation culture is not conducive to transfer of knowledge, and directly aligned with business strategy, the return on investment to the organisation is minimal. Aligning the two could have significant benefits.

To demonstrate this, Verax is holding a SPECIAL INTEREST DAY focused on ALIGNING TALENT DEVELOPMENT TO ORGANISATIONAL CULTURE in London, UK on 23rd May 2014.

Martin Bushell, Head of Business School at Tata Consulting Services (TCS) will be the first Guest Speaker. He will explain how aligning their global talent development with their business strategy generated a £25,000,000 contract for one TCS client embedded team.

Kris Wadia, Founder, Humanized Leadership, will be the second Guest Speaker on ‘Humanized Leadership of Virtualized Teams’.   He will demonstrate, using real-life examples, how to lead multi-cultural teams, especially when cost-controls require you to manage them virtually using just email, conference calls and the occasional video conference.  He will demonstrate how to measure that elusive success factor – TRUST – within geographically distributed teams.

To register for this important event (at a nominal cost), visit www.verax.co.uk or email info@verax.co.uk or Phone: +44 (0)118 988 0242